Google is Marketing A “Stick”
April 29th, 2009
In an effort to promote their advertising tools in a tough economy, Google released a case study on how to market a “stick”. Yep. A stick.
Their thinking is that if they can teach you how to use their tools to market and sell a stick, then you can use their tools to sell anything.
Genius!
It’s a great overview and step by step guide to help you through your marketing campaign, and I just love the angle.
Check it out here: http://www.google.com/advertisers/campaigns/petstick.html
